Let's make someone's day better- together!

Meet Allyson
Meet Marcia
Meet Brandon
Meet The Kearneys
Meet Maria
  1. PURCHASE a Pay It Forward Cake for $40 - we will match your cheesecake to someone on our nomination list and hand delivery it to them (LA local only).

  2. VENMO US toward our Pay It Forward Fund - any amount helps! Once we have enough cumulative donations we will get a cheesecake out to someone on our list.

  3. NOMINATE someone by CLICKING HERE and letting us know who you're nominating and their story. We'll do the rest. 

how you can help:

Cheesecake always bring smiles to people's faces- especially when they are a surprise! 


Our Pay It Forward Cakes help us give back to our community in a direct way by surprising a worthy person with one of our delicious mini cheesecakes. We seek out stories of local Angelinos that are going through tough times and deliver them an East Side Cheesecake.